Oh, do I understand what my clients go through when determining what ads are going to work and what are not. I advertise several places and one of the most difficult things is determining what photos to place where. Above are my ads for the US version of Archive, the German Version of Archive and At-Edge. I worked with my designer and my agent on selecting which ones we think will be the best. Below are some of the images we considered. But in the end, it is a gut feeling of what looks best. For the Art Directors out there who are reading this. How about being my focus group? Where do you go to find photographers? Web Sites? Source books? Direct Mail? Tarot Cards?
