Right now we are in pre-pro for some drug advertising for Bristol Myers Squibb. The casting is being done by my long time casting director Stephanie(who also produces sometimes for me). She casts in video for me because I like to see how well the talent can act. I canÔÇÖt just go with a face from a still. Will they be able to play the role? Steph and I work out a role to play for the casting and sometimes do a pre-cast from cards. That way we can maximize the time we spent with the talent on camera. After she completes her casting day, the shoot is uploaded to a website so that the AD and I can pick out selects.

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