Since much of my lifestyle print is based on scripted action, talent that can act, and a fluid camera style, I felt very nature with a live action commercial. For you tech heads, we shot with the RED and not because of itÔÇÖs ability to do 4K stills but itÔÇÖs large sensor which allowed us to use some excellent optics like Cooke primes and Anginuex zooms.
I canÔÇÖt show you the final shot but we shot at the Thom Bar with a main talent and several extras…. The background I use hot lights lke source fours and HMIÔÇÖs to alow me to see the lighting as well as apply some blur if I want to.
The casting is being done by my long time casting director Stephanie Cohen (who also produces sometimes for me).(www) She casts in video for me because I like to see how well the talent can act…. After she completes her casting day, the shoot is upload to a website so that the AD and I can pick out selects.
Maybe IÔÇÖm too sensitive but when I see a movie in which the lighting is unreal I canÔÇÖt get into the story…. Sometimes I feel like we are doing a small movie and maybe we could if I swapped out my contax for an arri.