Two Live Action TV commercials

Since much of my lifestyle print is based on scripted action, talent that can act, and a fluid camera style, I felt very nature with a live action commercial. For you tech heads, we shot with the RED and not because of itÔÇÖs ability to do 4K stills but itÔÇÖs large sensor which allowed us to use some excellent optics like Cooke primes and Anginuex zooms.


The casting is being done by my long time casting director Stephanie Cohen (who also produces sometimes for me).(www) She casts in video for me because I like to see how well the talent can act…. After she completes her casting day, the shoot is upload to a website so that the AD and I can pick out selects.

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