Earlier I wrote about shooting in Miami for an ice cream campaign. Well, I try to keep everything on the hush hush until the ads/videos are public. And now that the videos and print ads have been released I wanted to tell you about them. I was shooting for JWT New York’s client Drumstick. It’s a summer campaign and the creatives loved my lake newspaper (below) from last summer so it became the inspiration for this shoot.
We shot several young actors playing in the water doing cannonballs and flipping each other over in the canoe. As well as a water fight between actors playing a son and a dad. We primarily shot stills and video at the same time but I was also adding on some moments at the end of the still shoot to get some unique perspectives for the video portion. The interactive and on-line videos were done for the Smith Bros interactive agency. Check out the clients website at drumstick.com for the website video.
There are three web videos we did: Cannonball, Canoe and Water fight. They are on the main page. Also, here is the Hulu.com pre-roll commercial as well.
We shot the stills and the video almost simultaneously. I set up scenes for the talent to act in. I, then, photograph those scenes with a still camera and now with a video camera as well. I have some great cameramen(in this case, Tim Fengolio). I meet with them in advance and go over what we need to cover plus we have rigged the cameras so I can immediately see what is being shot and direct any changes.