[vimeo 7554801 nolink]

Don’t get me wrong, I like the client’s version of the commercial but I wanted to try something with faster cutting and a change of music. I was able to add a few more scenes into the piece as well. The agency was from Germany, so they cut the commercial in Germany. Editing can take a week or more, so it was prohibitive for them to hang out in New York to cut it here. As I move into doing more video work, I have been developing relationships with editors. In the future, I hope to be able to do more director’s cuts to present to the agency as my thoughts on the project. This director’s cut was done by Ronni at IKA Collective. The original commercial is here if you want to compare.

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