Cinemagraphs
Fun to play with. Thought I throw a few cinemagraphs here. This is a technique championed by the photographer duo, Jamie Beck and Kevin Burg, who coined the name.
Shooting a TV Commercial and Print Campaign in Puerto Rico
I can’t post much yet but I thought I’d show a few behind the scenes of a recent TV commercial I directed and it’s companion print ads on location in Puerto Rico. It’s for an American consumer product (with non disclosure agreements, I can’t reveal any details until the pieces come out. But I promise to update when I can). I was there for two weeks casting first in Miami, then Puerto Rico. The weather turned out fantastic. We had scenes in cars, rain scenes with some great water effects, and did a studio set with a set build. For you tech heads, we shot with the Red Epic in normal speed and slo mo. The local crew was top notch. I felt like I was shooting in New York or LA with the level of skill I was seeing. The agency and clients were a pleasure to work with (I mean that; I didn’t have to type it, you know). It was a fun warm location shoot after dealing with our rather cool spring in New York. Stay tuned. I’ve seen the rough cut and I’m looking forward to showing it all Photos by Francisco Ferrer).
Shooting the Eventi
Here are some images from a shoot for Kimpton’s Eventi Hotel here in Manhattan on Sixth Avenue. I did a mix of interiors and lifestyle for this modern chic hotel. I, personally, love people in every shot even if it’s a hint of the person as seen by a blur or a back of the head, etc. When traveling I accomplish that by using people I meet and staff. It’s just tough if you need someone to swim in the pool at 5am. This shoot required a clean look and well polished interiors which represent how the place feels when you come in. Many commercial clients need cleaner interiors to show the “wow” and beauty of the space. If this was an editorial shoot I probably would have messed up the bed and make things more lived in.
This hotel is a pleasure to shoot. I love to wander the halls with my camera looking for details and angles to make an image. I usually do a scout that way then come back and re-light or re-dress if needed. I find that many times my initial reactions to the room are the right ones. But it’s important to make note of that; the many options that later present themselves may dull your “gut” feeling from the first day. Initial impressions are everything.
For more of my interior and architecture work, my agent has set up a special link.
Want Something Warm? Tiamo Resort in Bahamas
All right, we’ve had enough with the cold here in New York. What do I think about when it’s cold. Well, here’s some shots I did for a tiny Bahamian Resort called Tiamo. Built on Andros Island, it’s a remote oasis of calm. Ten Cottages. Big with honeymooners, Bonefisherman and naturalists. When you sit outside at night, you see nothing but the stars. No other hotels or houses are visible. Oh, did I tell you you have to arrive by boat or seaplane?
Updated! New! Lifestyle Images to the Website
I just uploaded new images from my recent shoots to my lifestyle portfolio. If want to keep up without going to the full site, here are the new images below:
