[vimeo 22964548 See video at Vimeo]
We completed the editing and here it is. I wrote and directed this coffee commercial. We shot in a very tight location on a RED. It was a bit of a noisy place. It turned out that the day of our shooting, the house next door was doing construction. We had to pause when a circular saw would go off!! Fortunately that wasn’t that often.
Yesterday, I was directing a Liquor TV commercial starring a young woman as a Dominatix. I can’t show you any footage yet but I thought I would show some production stills. We shot in a fantastic WIlliamsburg Brooklyn Loft over looking a large park.
In my still photography work, I typically work with models that can act or actors that will model to convey realistic and natural emotion and scenarios. For this personal project, I cast actors that could give me their portrayal of the very raw emotion of anger, confusion and frustration. I produced a little mini book on MagCloud of it, that I printed and sent to select clients. I also send out an email to some of my previous clients and ÔÇ£hot listÔÇØ prospects with a gallery link. ItÔÇÖs very different from my usual work but I liked to break out at times and shoot something that may not be so ÔÇ£on Brand.ÔÇØ For the set-up I worked with very strong direct light and minimal wardrobe or propping. The actors are people that I had previously cast for other projects but I knew they could give me the intensity that I wanted.
John Wlaysewski of the band, Late Cambrian
Here’s some images I shot in Los Angeles for the creative team at Publicis Seattle and T-Mobile. I also created a gallery with more to see here. We shot over several very busy days. It’s the way I like to work. We create scenarios and block out specific needs for the client. Then I shoot around the idea with actors that we cast to bring some life and energy to the party. Like a mini film! The key is to work with talent that can act, have a fast hard-working crew and clients/creatives who are open to finding that moment. Stay loose!