Earlier I wrote about shooting in Miami for an ice cream campaign. Well, I try to keep everything on the hush hush until the ads/videos are public. And now that the videos and print ads have been released I wanted to tell you about them. I was shooting for JWT New York’s client Drumstick. It’s a summer campaign and the creatives loved my lake newspaper (below) from last summer so it became the inspiration for this shoot.
We shot several young actors playing in the water doing cannonballs and flipping each other over in the canoe. As well as a water fight between actors playing a son and a dad. We primarily shot stills and video at the same time but I was also adding on some moments at the end of the still shoot to get some unique perspectives for the video portion. The interactive and on-line videos were done for the Smith Bros interactive agency. Check out the clients website at drumstick.com for the website video.
There are three web videos we did: Cannonball, Canoe and Water fight. They are on the main page. Also, here is the Hulu.com pre-roll commercial as well.
We shot the stills and the video almost simultaneously. I set up scenes for the talent to act in. I, then, photograph those scenes with a still camera and now with a video camera as well. I have some great cameramen(in this case, Tim Fengolio). I meet with them in advance and go over what we need to cover plus we have rigged the cameras so I can immediately see what is being shot and direct any changes.
[vimeo 7554801 nolink]
Don’t get me wrong, I like the client’s version of the commercial but I wanted to try something with faster cutting and a change of music. I was able to add a few more scenes into the piece as well. The agency was from Germany, so they cut the commercial in Germany. Editing can take a week or more, so it was prohibitive for them to hang out in New York to cut it here. As I move into doing more video work, I have been developing relationships with editors. In the future, I hope to be able to do more director’s cuts to present to the agency as my thoughts on the project. This director’s cut was done by Ronni at IKA Collective. The original commercial is here if you want to compare.
Wangechi Mutu was named “Artist of the Year” in the first exhibition in Deutsche BankÔÇÖs new ÔÇ£Artist of the YearÔÇØ program at the Deutsche Guggenheim. Wangechi is one of the artists I have photographed for my artists series. I wrote about it earlier here. Her work is fantastic. If you are in Berlin, check it out.
I showed some production stills earlier of this. Well, now I can show you the video! Shot for a pharmaceutical company and the agency was DDB New York. It was a very exciting 5 day LA based shoot with over 22 models. Very hectic but a whole lot of fun. This motion capture direction has given me many new things to be excited about these days. Though my still work is cinematic by nature and I work with actors, it has given me a new perspective to my work and I find it invigorating. To see all my videos, please visit my website.