I recently completed another series of images and videos for Aaptiv, the fitness app. This time it was working with the super-fit trainers who create these intense programs. (What you haven’t tried it yet?!). We shot in the studio for several days putting some very super-humans through the drills and moves that they make look so easy. A great quote from my assistant cameraman was “We are just mere mortals and they are here to save us.” We also had a DJ on set (the app is about the music, too.) and that was a blast.
Behind the Scenes
Not all the trainers could be there at the same. So we shot them in several sequences and retouched it together. See Below:
I recently shot a Hilton Advertising campaign for GSDM at a couple of the their properties in Hawaii and San Francisco. It was a very fast-paced schedule but there were so many beautiful views and the weather was perfect. The serene atmosphere at each hotel made the shooting process a breeze! It was a three-parter; we shot stills, video, and drone work. We’d set up lifestyle scenes; shoot the stills, then I would direct the actors for a video segment, followed by aerial drone work using the lifestyle scene. The campaign ran at airports all over the US as billboards and video displays. Some of the video work appeared in that long video screen display at the American Airlines terminal at JFK between the Check-in area and the Gates. That was fun to see as I was on my way to fly to another location. Below is my director’s cut from the footage.
Director/Photographer: Chris Sanders
Client: Hilton Hotels & Resorts
Creative Director: Jon Williamson
Associate Creative Director: Leigh Browne
Art Director: Verenice Lopez
Art Producer: Nicole Lloyd
Behind the Scenes
I had the opportunity to chase, direct, and photograph some very active actors and models for Aaptiv, a fast growing and exciting exercise app. We shot stills and videos over several cold days last Fall here in New York City. In video, we used a rickshaw to track the runners on the street. Rather bouncy in certain areas of cobblestoned Soho!
Here’s a sampling of the stills we were doing.
The Thompson Nashville is a beautiful, hip new hotel in the Gulch Area. My team and I were hired to shoot a range of imagery for the hotel from Lifestyle to Interiors. The Talent were all local. Working with the Thompson Marketing team, we created a number of scenarios over a week of shooting.
It was a pleasure to shoot there, the rooms had some great details that helped motivate the actor models. Great town, I would love to shoot there again.
Back again with another short video filmed for Thompson Hotels, this time in Toronto and New York. Working with a great team, we created both motion and still imagery to give the client more from the production. In both video and stills, we are storytelling a “day in the life”. Or rather, a romantic night.
Creative Director: Scott Williams
Agency Producer: Kelly Kruse