Previously, I showed some behind the scenes of a Broadcast TV commercial I directed in Puerto Rico. Now that it’s out and on TV, I can tell you about it. The piece was for BIC Soleil razors. We cast some very beautiful, happy, energetic and leggy actors to bring on the “sun.” We used the beautiful and very sunny island of Puerto Rico as our location but not for the palm trees and beaches. We actually scouted for locations that could be almost anywhere in North America. For the traffic scene, we were able to stop and divert traffic very easily to get our technocrane in an opposing lane of traffic. The rain scene is shot in a park with some very interesting rain towers. They had swirling heads at the top and that made the water fall more naturally. We shot on the RED Epic to get some great slow motion coverage. My local crew was top notch having worked on many features including “Pirates of the Caribbean.” I felt like I was working with New York or LA crew, they were so buttoned up.
I worked very closely with the agency who were a pleasure to work with. It’s one of the things that I love about advertising, the collaboration. It was great to bounce ideas off each other and further develop the piece.
Client: Bic Soleil
Agency: Source Marketing
Creative Director: Chris Healey
Agency Producer: Keelin Claire Nothwang
Exec Producer: Jenn Kim/AndersonHopkins
Producer: Antonio Betancourt/ResonaciaPR
Editor: Kate Owen/Hooligan
Grade and Finish at The Mill
For visual continuity, I was asked to shoot the print ads as well. As the director, I knew what were the better scenes that would work in stills. Also, I was able to easily work the “stills” time into the production. Since I usually shoot with HMI’s for my still work, no relighting was necessary. This enabled us to get everything, stills and motion, efficiently and to visually tie it all together.
Sorry for the delay. It’s been a busy season. Since the TV commercial is running, I got the okay to show more production stills from my shoot.
I made a small book of some of my Polaroids. It’s a mix of old Polaroid and new Impossible Project Instant Film. I love to shoot with my grandfather’s SX-70 Alpha 1 camera. It’s all pre-Instagram filters so you never really know what you are going to get. That’s what I have liked about the magic of Polaroid and also my Holga camera. These objects inspire me.
Here’s the collection:
Thought I would show you some new lifestyle additions (below). The entire portfolio is here.
I’ve updated my website and chose to go HTML 5 to eliminate the Flash issue. Because my old Flash site was not viewable on IPADs and smartphones, we had constructed a separate website that ran on those devices. Well, I have enough things going on besides updating two websites every time we had something new (on top of printing the book for my agent). That was a pain in the a**. Plus the new site is simple and easily showcases my print and video work. I know people don’t have a lot of time to be surfing for photographers/directors, so we made it run faster as well. Even included a nine image thumbnail at the head of each video to allow you to get an idea what the piece is about before you play it.