Launched just this week is my Global Campaign for, Amazon’s audible book company.  Shot over several days, we cast sensitive actors to listen and react to emotion-inducing stories.  I would work with each actor and put them through a series of emotions from Horror, to Suspense, to Laughter and everything in between.  We excerpted stories (even Shades of Gray), played mood-provoking music, and even verbally described a suspenseful scene in a dark hallway, all to produce some visual response.  R/GA did some wonderful type treatments for each based on a particular novel.

Barbara  Ward Thall – SVP, Global Brand Marketing –

Tom Monahan – Senior Manager, Brand Strategy –

Mike Rigby – Executive Creative Director, R/GA New York

Casting – Donna Grossman

Styling – Joe Delate

Pin It on Pinterest