Launched just this week is my Global Campaign for Audible.com, Amazon’s audible book company. Shot over several days, we cast sensitive actors to listen and react to emotion-inducing stories. I would work with each actor and put them through a series of emotions from Horror, to Suspense, to Laughter and everything in between. We excerpted stories (even Shades of Gray), played mood-provoking music, and even verbally described a suspenseful scene in a dark hallway, all to produce some visual response. R/GA did some wonderful type treatments for each based on a particular novel.
Barbara Ward Thall – SVP, Global Brand Marketing – Audible.com
Tom Monahan – Senior Manager, Brand Strategy – Audible.com
Mike Rigby – Executive Creative Director, R/GA New York
Casting – Donna Grossman
Styling – Joe Delate